Launched by Gwen Stefani in 2008 Harajuku Lovers perfume is named after the cool, crazy fashion-y Harajuku district in Tokyo.
Harajuku (hara-joo-koo): n. 1. style and attitude of Japanese girls from Harajuku, Tokyo. N. 2. anything goes, outrageous, layered and eye-catching.
Harajuku Lovers Fragrance: n. 1. a fatal attraction to cuteness.
Urban. Playful. Hip. Introducing the 5 scents of Harajuku Lovers. Choose the girl the best fits your personality. After you get one, you'll have to get them all!
Inspired by the electric street scene of the Harajuku shopping district in Tokyo, the Harajuku Lovers collection captures the lyrics and iconography from Gwen Stefani's albums and appeals to anyone who appreciates "a fatal attraction to cuteness".
"The first time I went to Tokyo in '96 it was as if I had landed on another planet. It was the most incredible experience. I saw kids in Harajuku that were all about self expression and had this unique individual style and everybody was making their own clothing and mixing and matching. There was this whole western inspiration but yet there was this whole Japanese traditional style and I felt like I had come home. I felt like wow this is all very inspiring. This is where I wish I lived.
Harajuku Lovers can be anything that inspires me...anything that I want. The line is endless and is going to just continue to grow."
Gwen | 
